The Appreciative Strategies philosophy on business coaching is that a business coach will help the client discover where and how they fit into the overall business strategy. Sometimes this includes discovery of a business or organization mission and ultimately the management of business strategy or strategic planning.
Consistent with Appreciative Strategies core values - the client is never told what to do, instead the coach helps them discover their own direction and paths to follow. The business coach will also serve to hold the client responsible and accountable for their pursuits.